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For
Party Planners, a Difficult Delivery
By Darragh Johnson
Washington Post Staff Writer
Sunday, January 16, 2005
The
florist shows up, fretting about trucks and security and saying,
"They're freaking out at DAR and telling us we have to
be there before 1." Veteran inaugural party planner Jenna
Mack answers with her standard refrain:
"It's
gonna be fine."
It's
a phrase she repeats almost hourly, soothing clients, caterers,
truck drivers, dance-floor deliverers, Secret Service agents
and fellow event managers. They have days to go before the
most security-obsessed inauguration in history -- the first
to suspect every truck and package coming into the city --
but already they're nearing collapse.
Mack
herself is the syrupy-voiced co-founder of Event Emissary,
a party-planning company that also manages the gilded space
inside Mellon Auditorium, the Greek Revival temple at the
core of the Federal Triangle. It is home to two official presidential
inaugural events -- the chairman's reception and brunch. She
and her partner, Stephanie Campbell, are also doing three
large corporate parties, including a grand soiree for a large
District law firm at the Ronald Reagan Building. Four thousand
were invited to that one. Only 600 RSVPed. ("They never
do," Mack sighs.) Her company is calling the other invitees
but still, with four temps phoning 50 people an hour, they
have 81 pages of names to go.
Now,
mid-morning one week before Inauguration Day, Mack has webbed
her Diet Coke can, business cards, BlackBerry and keys between
the fingers of her left hand. With the right she holds open
the door for another walk-through of the Mellon. Within minutes,
the can is in the trash and she is swigging more caffeine
straight from a two-liter bottle. Her outfit (all black, topped
by a luxurious boiled-wool turquoise jacket) ends with a pair
of Speedo flip-flops, her scarlet toenail polish slightly
chipped.
Back
in her office, 10 voice mails await her. In 25 minutes she
has another meeting, in a federal building, and she can't
find her driver's license -- required for entry. A security
guard wants to know how much overtime he can hope for next
week. ("Every day," she tells him. "It'll be
like -- " and she halts, dreading the truth, "16
hours a day. Every day.") The BlackBerry phones chime
in tandem now: First hers, then her partner's, and here Mack
is again, toodling to a vendor, "Hi Mitch!" and
zooming in immediately on this year's delivery complications.
Before coming to the Mellon, she tells him, he must first
take his freight to be scanned at the Navy Yard, where "they'll
X-ray the truck, seal the truck, and you have to be here within
15 to 30 minutes."
Mack
and Campbell know party planning: They can trouble-shoot a
shortage of crushed-velvet tablecloths with swirling paisleys,
and they know where to rent gas heaters with mere minutes'
advance notice. But the nightmare of party planning in post-9/11
America is new.
They
still have clients who expect Event Emissary to work its usual
magic -- allowing a particular limo into the colloquially
termed "No-Fly Zone," where no vehicle may enter,
for example. At one point, Mack tells a client, "On a
normal Saturday, I could make something happen. But on Inauguration
Day, I don't think . . . "
Campbell
overhears and trills, "No way!"
These
two and their small sorority of Washington's high-end party
planners are just now learning -- mere days before the historic
affair -- how to maneuver, for example, an average 10 to 15
trucks per party through the labyrinth of federal security.
Many deliveries will be made blocks away from the event. (Blocks!
fret the party planners, wringing their hands and imagining
bumps in the sidewalk toppling their caterers' Crescors --
all those six-foot cases of canapes on wheels.)
Thousands
of guests are expected to attend nine official balls, three
candlelight dinners, a reception, a brunch and dozens of corporate
parties that are much more lavish than the official ones.
But it is niggling details, not panoramic overview, that consume
Campbell and Mack's attention in the foyer of the Reagan Building,
where the law firm's party will be held. Campbell stands near
the 14th Street doors and envisions the scene as the guests
descend on the registration desks.
"So
they're coming down the staircase in a grand entrance,"
Campbell flings her arms wide and sweeps across the floor,
nearly colliding into a man with a briefcase. "Do I have
enough room?" She turns to Mack, newly worried that the
area is too tight for everyone to fit comfortably. "I
don't feel I have enough room."
Mack
performs the same sweep and nearly knocks into a grim woman
in a trench coat. Concerned, they turn to Karen Shao Coberly,
the catering manager at the Reagan, who assures them that
everything's going to be "just fine."
But
Shao Coberly adds, quickly and forebodingly, "I don't
think you should have valets." Whether guests may arrive
by car is questionable: According to what they've heard so
far, the Reagan appears to edge the No-Fly Zone of severely
restricted traffic. Parking troubles, Shao Coberly notes,
"would be a fiasco."
"Thank
you . . . ," Campbell answers with a brittle laugh, "for
using that word in connection with my event."
Soon,
Campbell is sitting on the bottom stair of 31 leading down
into the atrium. She takes calls on her wireless headset and
checks items off in her planner: blue organza and silk beaded
linens, trusses, draped sheers, the grand entrance, and color-coded
coat-check tickets. (One of a planner's greatest fears is,
Mack says, "disastrous coat checks.") All set except,
Campbell suddenly decides, for the chairs. She doesn't want
ordinary. She wants elegant. But that costs money. She shrugs,
justifying the expense out loud, "We cut $1,000 off the
plants today. So we can add it back in chairs." She calls
in a special order of straight-backed, bamboo chivari chairs.
At
this point, Mack's BlackBerry rings, and she counsels a caterer.
"Yeah.
Deliveries," she tells him. "They're gonna be a
challenge but we don't know what the answer is." Pause.
"I mean, we know what we think is gonna happen."
Another pause. "It's definitely gonna be a mess."
But
it won't be as bad as the situation faced by another caterer,
a friend in the business. He's doing breakfast, lunch and
dinner on Jackson Place near the White House. His trucks must
park "two blocks away and they're going to have to roll
all of their food down the street," she says.
Campbell
takes a call from her ice sculptor, who is doing seven oversize
pieces, including the White House, a nearly-life-size American
eagle and the Statue of Liberty.
"I
need to have the room set by 5 p.m.," Campbell insists
to the sculptor. "I have guests coming at 6 p.m."
She pauses, listens, and continues, "I'm not worried
about the ice. It'll be fine for an hour and a half."
Another
pause. Her voice tightens, "Six o'clock is gonna stress
me out. When those VIPs walk through the room, we are not
going to be decorating."
And
by the time Mack finishes chatting with her caterer, she is
once again repeating the party-planner's refrain.
"Everything,"
she says before hanging up, "is going to be fine."
©
2005 The Washington Post Company
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